Make your brand visible in AI.
I build AI visibility for brands in ChatGPT, Perplexity, Gemini, and Google AI Overviews: cited, recommended, found. GEO and content strategy for the age of AI search.
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What is GEO?
Getting found was everything. Now it's about being understood.
Short version: SEO gets you ranked. GEO gets you cited.
Generative Engine Optimization (GEO), also called answer engine optimization, means shaping your content so ChatGPT, Perplexity, Gemini, and Google AI Overviews say the right things about your brand and answer your customers' questions the way you would answer them.
AI is now the first advisor your buyer talks to. It does the research for them and hands back a short list before anyone opens a website. GEO decides whose name is on that list: yours or your competitor's.
SEO
Ranking
A slot in a list of blue links. The customer still has to do the clicking.
GEO
Being understood
AI describes you correctly and recommends you inside the answer.
Search is changing for the first time in 20 years.
Your customers stopped working through ten blue links. They ask AI and get one answer that names a handful of providers. If the model doesn't know your brand, you're not in that answer at all.
The search engine answers right there on the results page.
Semrush, 2025
in AI answers once your content is optimized for generative engines.
Princeton GEO Study
Visitors who arrive from AI search convert better than other traffic. They have usually already made up their minds.
Adobe Analytics, 2026"Being ignored by AI is like being on page 5 of a Google SERP in the old days."
Who I work with.
More than 20 clients since early 2025: enterprises like Salesforce, the midsize manufacturer B+R Kältetechnik, agencies, and solo consultants. Every industry has the same problem now, and I know where it usually breaks.
On stage & in the media
→ All appearances
"Working with Stefan, we made real progress. His recommendations come out of real measurements: specific, genuinely useful, and something we could act on. You can tell he cares about the goals we set and about real results for a midsize business like ours."
"I booked a one-on-one workshop with Stefan and I recommend him without reservation. We got straight into real questions from my own work, I cleaned up my workflows, and I came away with new tools."
"GEO and visibility in AI search with Stefan von Gagern. Packed room, sold out, and a lot of great feedback."
Testimonials translated from German.
"AI engines are quickly becoming the new front door to the customer journey, summarizing, recommending, and shaping perceptions in ways that brands can no longer ignore."
A writer, not an SEO theorist.
Most GEO people come out of a technical background. My background is in editorial and copywriting. For 17 years I wrote for big brands like Adobe and for midsize and small companies. I go deep on your brand, your business, and what your customers are trying to solve. Relevance is the real lever in GEO, not the next GEO hack or quick fix.
I work alongside your content team and do the work with them: specific fixes, prompts, tools, and AI assistants built around how they write.
GEO has to move leads, revenue, and hiring. Rankings alone don't pay the bills. So you get the strategy, the content, and the technical fixes from one person, built and shipped, not handed over as a slide deck. Your team learns it along the way, with prompts, workflows, and AI assistants built for how they actually work.
Copywriting, content marketing, UX, PR, and a working knowledge of LLMs all feed into it, because GEO falls apart when you treat it as one channel. How deep you go is up to you: take a workshop and run GEO yourself, or hand the writing over entirely.
I handle all of it
First idea to ongoing tuning, one partner the whole way. Not many people cover this much of the chain.
- Vision and ideas
- Advisor
- Enabler
- Optimizer
- Sounding board
Services
GEO without the black box: understand it, then act on it.
GEO Audit & AI Visibility Check
Where does your brand show up in AI answers today, and where do your competitors show up instead? A straight read across every engine that matters, with a roadmap in priority order.
→ GEO Consulting & Audit →Content Strategy for AI
Citable, cleanly structured content that models can read, place, and repeat back. Your content team learns the method, so the next hundred pages are theirs.
→ Content Enablement & Team Training →Keynotes & Executive Advisory
Talks that make GEO tangible for a room full of people, plus advisory work with leadership on where to place the bet.
→ Keynotes, Speaking & CEO Advisory →AI Strategy, Enablement & AI Literacy
Get AI out of pilot mode and into daily work: readiness, governance (EU AI Act), training, and adoption for teams and leadership.
→ AI Strategy, Enablement & AI Literacy →SEO & GEO Copywriting
Don't want to write it yourself? I deliver finished content that ranks on Google and gets cited by AI. Understand the method first, then hand the writing over.
→ SEO & GEO Copywriting →Also available Entities & knowledge graph: making your brand a clearly defined entity across the web, Wikipedia, directories, and structured data. Plus monitoring & reporting, so you can watch your AI visibility move month to month.
How I work
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01 · ANALYZE
Your AI visibility baseline across every answer engine. Who gets cited, who doesn't, and what the gaps are worth. We build the prompt set your buyers actually type and measure your share of voice against it.
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02 · OPTIMIZE
The content, entities, and authority signals that convince a model, built so AI can read you, cite you, and recommend you. Delivered in sprints, and set up so your team can keep it running.
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03 · MEASURE
Put a number on your AI visibility. Citation tracking, clear reports, and a channel you can plan around.
GEO-Briefing · LinkedIn newsletter
Read my Insights
My LinkedIn newsletter, in German, about nothing but Generative Engine Optimization. More than 2,000 subscribers since launch, out every two weeks. Selected pieces are available in English on my Insights blog.
Podcast
Taking Care of Content
Robert Weller and I talk about content, AI, and where communication goes next.
GEO in brief.
- What it is
- GEO (Generative Engine Optimization) is how you build AI visibility: it gets your company cited in the answers ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews give.
- Who it's for
- B2B companies, from midsize businesses to enterprises, and the marketing and communications teams that refuse to lose share of voice in AI search.
- How it works
- One partner for the analysis, the strategy, the work itself, and the training. Delivered in sprints and measured throughout.
- Track record
- More than 20 clients since early 2025, from Adobe and Salesforce to the midsize manufacturer B+R Kältetechnik.
- Getting started
- A free GEO check on a short call. Book it online.
- Principle
- Value from day one. Nothing off the shelf.
Curious what GEO would do for you?
Let's talk.
The free GEO check is a short call. We'll figure out what GEO is worth to your business and which levers to pull first.