ABOUT ME

I help your brand to be understood by AI and humans

I make brands visible in AI search. As an independent consultant, I pair 20 years in editorial and content, 17 of them as a brand copywriter, with daily GEO work, and I train teams to hold their own now that AI answer engines decide who gets cited.

At a glance

Who
Stefan von Gagern, owner of Redaktionsbüro von Gagern, an editorial services firm in Norderstedt, near Hamburg, Germany.
Role
Independent consultant, trainer, and speaker for Generative Engine Optimization (GEO) and AI-driven content strategy.
Experience
Twenty years in editorial and content, 17 of them as a brand copywriter. Hands-on GEO work since early 2025.
Clients
International brands including Adobe, Amazon, BMW, Deutsche Post, PayPal, Sage, Salesforce, and Ionos, plus midsize companies such as rpc (The Retail Performance Company, a joint venture of BMW Group and h&z).
Highlights
Author of a book for Stiftung Warentest, the German consumer testing organization ("Videos mit iPhone und iPad" [Videos with iPhone and iPad], 2016). Writes the first German-language LinkedIn newsletter about GEO (around 2,000 subscribers). Built Germany's first AI content marketing academy.
Get in touch
A free GEO check: one short call, booked online.

What does an AI + content consultant actually do?

I help B2B companies get cited when AI writes the answer. In practice that means GEO audits, strategy, implementation in sprints, and training so your team keeps GEO running after I leave. Clients range from midsize companies to global enterprises.

I bring journalistic craft together with technical depth, so a marketing or communications team can act on complex AI work this week.

Stefan von Gagern, AI + content consultant. AI-generated portrait based on his own photos.

GEO-Briefing: my LinkedIn newsletter

A LinkedIn newsletter about GEO and nothing else. More than 2,000 subscribers since the first issue. New issue every two weeks. Subscribe and read along.

→ Subscribe to GEO-Briefing on LinkedIn

Let's talk

Take the free GEO check: one short call to find out what GEO can do for your business.

Book a free GEO check