Insights

Understanding GEO and AI search

Analysis and hands-on knowledge about Generative Engine Optimization, AI search, and AI strategy. Pieces from my consulting work, written to stay useful and to be worth citing.

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GEO September 24, 2026

What is GEO? Generative Engine Optimization, and how it differs from SEO

GEO is the work of getting your brand cited in AI answers. SEO gets you a link in a list. GEO gets your name into the answer itself. Here is what changes, what stays, and what actually moves the needle.
Analysis September 15, 2026

What actually works in GEO: two hacks died this summer, but one lever survives every update

In August, ChatGPT wiped out two of the most popular GEO tips within days: listicles lost half their citations, Reddit lost almost all of them. What that says about hacks, and which lever survives every model update.
Report July 16, 2026

Why AI visibility belongs on the leadership agenda, and how to get it right

My report from Adobe Summit Munich, with exclusive interviews with Adobe CTO Hartmut König and AI Evangelist Julian Kramer. The numbers behind the AI shift, why AI visibility is a leadership job, and a five-step plan for getting started.

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What is GEO? Generative Engine Optimization, and how it differs from SEO

What actually works in GEO: two hacks died this summer, but one lever survives every update

Why AI visibility belongs on the leadership agenda, and how to get it right