SERVICE · GENERATIVE ENGINE OPTIMIZATION

GEO consulting and AI visibility audits for ChatGPT, Perplexity, and Google AI Overviews

I measure what AI answer engines say about your brand right now, turn that into a prioritized GEO roadmap, and work through it with your team in sprints. Every step is measured, and nothing is off the shelf.

Book a free GEO check

At a glance

What: A full read on your AI visibility, from the first baseline measurement through to the work that moves it.
Who it's for: B2B companies and brands that want to know where they stand in ChatGPT, Perplexity, Gemini, and Google AI Overviews, and then move up deliberately.
Outcome: A straight assessment, a prioritized GEO roadmap, quick wins already shipped, and a channel you can plan and grow.
Track record: GEO work in the field since early 2025, with more than 20 clients, from enterprises like Salesforce to midsize companies.
Process: Free GEO check → audit & roadmap → GEO sprint → ongoing optimization.
Principle: Value from day one.

What is a GEO audit?

A GEO audit is a structured read on how visible your brand is in AI answer engines. It answers three questions: Where does AI mention you? How does it describe you? And where does it hand the answer to a competitor instead?

An SEO audit looks at rankings and keywords. A GEO audit looks at mentions, framing, sentiment, and whether your content is citable at all. It also looks past your website, at PR, LinkedIn, references, your newsroom, and the other trust signals AI systems use to pick their sources.

Why every GEO project starts with an audit

AI answer engines build their answers from whatever is already public about you. Leave that material alone and the answers stay stuck on an old or very narrow version of your company. Before you change anything, you need to know what AI currently believes, and which gaps are the fastest to close.

And without a baseline, you can't show progress. The audit sets the starting number that everything after it gets measured against.

My approach: measure what matters to the business

GEO gets sold as a technical trick. I treat it as content and trust work with a business case attached. So I don't track AI visibility in the abstract. I track the prompts behind your leads, your revenue, and your hiring.

My newsroom background helps in two ways here. I can tell at a glance whether a piece is sourced, clear, and citable, and I know how to build it so AI answer engines treat it as a source they can rely on.

Who I work with: four typical situations

Agencies, especially PR agencies. Training for the in-house team plus backup on client work, including strategy sessions and visibility measurement. The agency keeps the client relationship. I supply the GEO depth behind it.
Midsize companies. A GEO strategy built for the goals you actually have: hiring skilled people, growing revenue, and making your own expertise visible in AI search.
Enterprises. Local and global content strategies that put products and solutions into AI answers, with a focus on the DACH region (Germany, Austria, Switzerland) and EMEA.
Brands. I make brands visible in AI. A machine-readable brand used to be a nice extra. Now it's the price of entry and the bet on what comes next.

What the audit covers

AI visibility check: across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.
Prompt set and baseline: the questions that move your business, measured the same way every time.
Content and channel analysis: website, blog, PR and newsroom, LinkedIn, references, case studies.
Entity mapping: Does AI read your brand as one clear entity: who you are, what you do, who you do it for, and what backs it up?
Competitive analysis: which providers AI names instead of you, and what earned them the slot.
Quick wins and roadmap: ranked by what they move and what they cost.

How the engagement works

1. Free GEO check

A short call about where you are, what you want, and which channels you run. By the end we both know what GEO is worth to your business.

2. Audit, kickoff & GEO roadmap

I go through your presence and your content, then hand you a GEO roadmap with priorities. Which levers bring AI visibility, reach, and inbound soonest? While that runs, I start building the GEO habit inside the team.

3. GEO sprint: implementation and measurement

We ship the work that moves the most, from GEO-optimized content and prompt workflows to technical fixes. Sprint by sprint, and built so your team can keep it going without me.

4. Ongoing optimization

With the foundation in place, we keep tuning, with monitoring and reporting on a regular schedule.

Case studies and results

B+R Kältetechnik (midsize company, Germany)

After a nudge from me, this family-owned business saw that its website had to hold up to GEO, not just SEO. Result: a new, GEO-ready site (br-kaeltetechnik.de) is live and gets maintained.

More clients on request. No invented numbers: results are described honestly and in specifics.

FAQ

Frequently asked questions

How does a GEO audit work?

It opens with a free GEO check. From there I measure a baseline across the AI systems that matter to you, go through your content and channels, map your brand as an entity, look at who AI recommends instead, and hand you a prioritized roadmap with the quick wins up front.

Can AI visibility actually be measured?

Yes, though not the way SEO is. There are no stable rankings, so you track trends instead: Does the brand come up? How early? How is it described? What's the sentiment, which sources get cited, and which competitors share the answer with you? Run one fixed prompt set over and over and the change becomes visible.

How long does it take to see results?

The first quick wins often land within weeks. GEO itself isn't a one-time hack, though. It's steady work on clarity, authority, and trust, and the results that hold build over months.

What do I get at the end of a GEO audit?

A straight assessment, a prioritized GEO roadmap, quick wins already shipped, and monitoring that puts numbers on the progress. If you want to keep going, we carry the optimization on.

How much does a GEO audit cost?

That comes down to scope and goals. After the free check and a look at what you need, you get a proposal built for your case, with an honest view of the return.

Is optimizing my website enough?

No. AI answer engines read the whole picture of a brand: website, PR, LinkedIn, references, and what other people say about you. So the audit covers every channel that counts.

Next step

Book the free GEO check. One short call, and you'll know what GEO is worth to your business.