SERVICE · COPYWRITING

SEO and GEO copywriting: rank on Google, get cited by AI

You know how AI visibility works, and now you'd rather hand off the writing. I write for Google and for AI search in the same draft. Strategy, copy, and the technical setup come from one person who has been writing for brands for 17 years.

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At a glance

What: Publish-ready content built for SEO and GEO at once: landing pages, service pages, blog articles, white papers, and more.
Who it's for: Companies that want to understand GEO first and hand off the work second. One partner for the learning and for the doing.
Outcome: Copy that ranks on Google and gets cited by ChatGPT, Perplexity, and Google AI Overviews. Structure, metadata, and schema recommendations included.
Track record: 20 years in editorial and content, 17 of them writing for brands, from Adobe to midsize companies and small businesses.
Principle: Human First, Machine Readable, Brand Credible. Readable for people, extractable for AI, credible for the brand.

What is SEO and GEO copywriting?

SEO and GEO copywriting is writing that has to work in two places at once: classic Google search and AI answer engines. SEO is what gets the page found. GEO is what gets it understood, cited, and recommended.

Day to day that means clear answer blocks, clean structure, claims you can back up, a real point of view, and the technical setup AI systems expect. No keyword stuffing, no marketing filler. Substance.

Can I learn GEO first and outsource the writing after?

Yes, and most clients do it in exactly that order. Some want to own GEO inside their team. Others want to understand it well enough to brief well, then hand the writing to me. I do both, often one after the other: a workshop to make the priorities clear, then I take the writing off your desk.

That's the upside of getting strategy, copy, and technical GEO setup from one person. Nothing falls through the cracks between the consultant, the copywriter, and the developer. It's all one workstream.

My approach: relevance beats keyword density

I get deep into your brand, your company, and what your customers are actually trying to do. Relevance comes out of that, and relevance is what really drives visibility, on Google and in AI answers alike. After 17 years as a copywriter, I know how to turn a subject into copy people want to read and AI systems want to cite.

On top of that I bring an editor's instincts from 20 years in journalism. I build content that answers the question head-on instead of circling it. That's what AI search engines reward.

What I write

Landing pages and service pages, optimized for SEO and GEO, with an answer block, an FAQ, and schema recommendations.
Homepage and About copy that sharpens your brand into a clear entity.
Blog posts and how-to guides that answer real customer questions head-on.
White papers and long-form content, sourced and structured to be citable.
Rewrites of copy you already have to make it AI-search-ready (a new version, not a blank page).
Metadata, internal linking, and schema packaged as a handoff your team can publish from.

Case studies and results

B+R Kältetechnik (midsize company, Germany)

The first nudge, the concept, and the execution for a website that holds up to SEO and GEO. Result: a new, AI-ready site (br-kaeltetechnik.de) is live.

Brands from Adobe to small businesses

17 years of copywriting across the whole range, from emails and landing pages to white papers, for global corporations and small companies alike. Result: content that fits the brand and the people it's written for.

FAQ

Frequently asked questions

What's the difference between SEO copywriting and GEO copywriting?

SEO copywriting goes after rankings on Google. GEO copywriting also makes sure AI answer engines understand the text, cite it, and recommend it. I do both in one draft rather than producing two versions.

Can I hire you for a single page, or only for full projects?

Either one. A single landing page, or the copy for a whole website. Give me a short brief and I'll pin down scope, goal, and audience, and you'll get a proposal.

Do you also handle the technical side, like metadata and schema?

Yes. On request, every piece ships with a handoff package: metadata, internal linking suggestions, and the matching schema markup. Your team can publish the same day.

Can I start with a workshop and outsource the writing afterward?

That's exactly what I'm set up for. Plenty of clients start with a workshop to get GEO straight in their heads, then hand the writing to me. Strategy, copy, and technical setup stay with one person.

Do you write content in English?

Yes, as it is often part of the optimization anyway.

Next step

Let's get started creating the right content for your needs.